Join 4,000+ professionals who've transformed their AI results
Learn the fundamentals of prompting once. Use them forever.
PROMPTING ESSENTIALS is a fast-paced, beginner-intermediate course to get superior results from ChatGPT and Claude.Includes live and on-demand components, and a FREE bonus megaprompt generator trained on my methods.
Tackle the 3 core skills that transform casual AI users into power users
...so you can tap AI for high-quality work and genius-level thinking.
✅ Skill 1:
Conversation Steering
Get the tricks and techniques experts use to guide conversations to even better outcomes.
✅ Skill 2:
Structured Prompting
For any task you're going to do more than 3 times, a megaprompt can save you tons of headache and make amazing outputs in the process.
✅ Skill 3:
Chat Mastery
Learn the ins and outs of your AI chat app, getting maximum value from deep research, projects, and other key features.
MY REVIEWS
What do people say about my AI trainings?
"The Content Reactor 2.0 live cohort changed my life.I'm no longer on the side-lines — I'm in the game as a content creator."
—Sam Brown
I've been hesitant to mess around with GPT and other AI tools because it just seemed overwhelming. Damn... This is the real deal. Rob will help you understand how to approach and use AI tools to help you create content that will resonate with your audience. Bravo, Rob.
—Jon Brosio
That was incredible. Practical. Helpful. Simple. But NOT simplistic. Highly recommend it.
—Joe
After following Rob on Twitter for a couple weeks, I was convinced he’s on the cutting edge of how to best navigate the brave new world of AI. This course is brilliant and worth at least 10x what he’s charging. Great mix of knowledge and actionable information so you’re able to implement immediately. If you’re on the fence, I highly recommend checking it out.
—Jack P
Rob has taught me more [about AI] than 50,000+ Twitter threads I've scrolled past in the last few weeks... Really comprehensive.
—Kieran Drew
The best thing about this course is Rob's personal involvement and he uses several teaching styles to ensure you understand the concepts and you're able to apply what you've learned to fit your niche and workflow. It's not copy & paste learning - it gives you the knowledge to adapt your methods to suit your needs.
—Heather Cooper
Why most AI tutorials fail (and keep you stuck)
❌ Generic courses teach theory, with few real life examples
❌ YouTube tutorials give you random tips, not systems
❌ Trial-and-error wastes months and builds bad habits
❌ Most prompts people share/sell are just plain bad (unusable)
❌ Free content is either too much (technical) or too little (lacks depth)
You're intelligent enough to see AI's potential (that's why you're here). But intelligence alone won't give you systematic prompting skills.
Good news is that you don't need to waste months/years trying to reinvent methods that already exist...
✅ PROMPTING ESSENTIALS is loaded with real-world use cases
✅ Learn foundational techniques from a master with 3000+ hours practice
✅ The Megaprompt Autowriter generates prompts for you automatically, each better than what most people write
✅ All material is designed for a non-technical audience
✅ Get your questions answered in the live sessions
MY EXPERIENCE
6 Years of AI evolution, mastered.
When you join this program, you’re not just learning theory. You’re borrowing hard-won shortcuts from someone who lives and breathes AI.Every Prompting Essentials technique comes from 3000+ hours of real-world application, refined through years of daily use, and proven effective with thousands of students.
2019
Started with GPT-2 in 2019
(Before it was cool)
3000+ Hours
Hands-on prompting experience
4000+
Students successfully trained across all AI-enabled programs
COURSE ONE
Here's EVERYTHING you get inside Prompting Essentials
5 Core Modules. 25+ Lessons. Zero filler. Maximum application.
Foundations
You already know prompts matter. This module shows you why they work the way they do. You’ll decode how AI thinks, get some quick tips you can put to use immediately, and build a rock-solid foundation for everything that comes next.
10 Essential Prompting Techniques
Expand your understanding of what's possible with these techniques. Simple enough to understand in an instant... powerful enough to dramatically change the AI's output.
Structured Prompting
Structure unlocks scale. Shift from inconsistent prompts to repeatable systems. You’ll build modular megaprompts that think like you do, while controlling thought process, structure, and flow.
Working with Canvas, Projects, and GPTs
Stop starting over every time. You’ll learn how to create reusable GPT-powered tools that handle recurring tasks. Build once. Reuse forever.
5 Case Studies & Megaprompts
Watch over my shoulder as I tackle challenges just like the ones you face every day.☑️ Grabbing High-Value Ideas from a TED Talk Transcript☑️ Testimonial/Case Study Interview Helper and Writer☑️ Helping Sofia Make More Money☑️ NLP Meta Ads Writer☑️ Family Meal Planning GPT
FREE BONUS:
Move even faster with an AI that writes prompts for you
Never stare at a blank prompt again.
Megaprompt Autowriter
Give it a simple idea and get back a full-fledged, structured megaprompt in seconds. It’s like having a prompt engineer (me) at your fingertips.Watch the demo/lesson from the course 👆
MORE SUCCESS STORIES
Designed by a proven expert in teaching AI...
My name is Marcelo Noronha and I´m currently working as a UX /Conversational AI Senior Manager for a global contact center company. Rob Lennon is one of the few content creators who manage to capture the full potential of a generative AI like ChatGPT and completely transform the possible approaches to using these tools in a genuinely new and innovative way.
—Marcelo Noronha
Nothing short of exceptional - what Content Reactor is achieving goes beyond advanced methods of prompting...it's exploring genuine ways on how it empowers one's creative process and more. Couldn't recommend it more - it also makes me want to advance time and see what more is in store.
—Diego Armas Morales,
Machine Learning Engineer
10x return - more than you could imagine. If you have the creativity, this will help you learn the ropes on how to wave the magic wand. It's still all about you - remember that.
—Dee Nice
An absolute banger! For any content creator who is on the fence of buying this course, it's definitely worth it. Not sure why more people don't know about this. This course will literally be your right hand man and your personal assistant to improve your content. The prompts are unique and you won't find anything better compared to them elsewhere. Definitely underpriced. It's a 10/10 from me.
—Kunal Shah
I am an Engineer located in Copenhagen Denmark. I work with business and mission critical systems in the following domains: Driverless railway systems, Industrial IT and IOT. Application and use of AI will be the future for all driverless applications in all domains. I am using the AI Content Reactor to learn more about the capabilities of AI. The course provides a very good impression of the possibilities AI for future applications. I sincerely recommend it.
—Jorleif Joensen
Joensen Consulting
Hi Rob, Thank you for you course! I took lots of useful tips for myself. I'm Ola, a journalist and copywriter from Israel. Currently I'm working on FXEmoire website where we are writing about markets and reviewing CFD brokers. I'm responsible for brokers' read, so I use AI for generating the outlines for educational articles and discovering FAQ for our target audience. The best thing of the course for me was the instruction of how to talk with AI, especially prompts templates you provided. They are so simple and so smart at the same time!
—Ola Alder
Like a fountain of youth for content creators like me who've been in the game for over 25 years! It taught me how to use AI to breathe new life into my creative process and elevate my content to new heights
—Marek Jankowski
I am a senior assessment specialist at Testlify, which is a SaaS-based pre-hire assessment portal. The AI content reactor helped me fine-tune my prompts for creating specific content that was highly engaging and accurate for my audience. The best thing about the course was that it was interactive; every module had examples and a walkthrough by Rob, and it was in real time when he recorded these sessions, which gave some amazing outputs and also showed its vulnerabilities to perform at times. These aspects of the module piqued my interest in learning more and delving deeper into the course.
—Ashwath Anjaneyappa
I've been using AI tools as a copywriter and marketer for the past year, but I haven't taken it seriously until ChatGPT dropped. And like everyone else I've been overwhelmed with options. There's no shortage of AI cash grabs right now, after all. But Rob's course delivered on its promise in the welcome email, before I even got my login instructions. And no doubt my goals of upping my content game for this year will be coming true. Don't hesitate, this is worth every penny.
—Dave Montore
BONUS: Join for 2 exclusive 1-hour live workshops ($348 value) FREE when you join now.
FREE BONUS: Only Available until July 9th...
After the events, workshop recordings will replace the live sessions. Don't miss them. Past attendees often say the live Q&A is the most impactful part.
How to Think Like an AI
An eye-opening live event that'll forever change the way you see large language models... and how you interact with them.
Wed July 9 @ 10am Pacific
Promptcrafting LIVE
Join me for a live build as we create some megaprompts together using the tools and techniques from the Prompting Essentials program.
Fri July 11 @ 10am Pacific
What past customers are saying about my programs...
"Outperformed things that I spent 10k for"
"I probably save 10 to 15 hours [a week]"
"In my other circles I'm like an AI master"
"Allowed me to win clients for having a differentiated skill"
"I feel your genuine desire to help people like me"
Start mastering prompting today
$845
Only $149
✓ COURSE: Prompting Essentials ($249 Value - Save $100)
Plus get these free bonuses...
✓ FREE BONUS 1: 5 Prompting Case Studies ($99 Value)
✓ FREE BONUS 2: Megaprompt Autowriter AI ($249 Value)
✓ FREE BONUS 3: "Think Like an AI" Live Workshop ($179 Value)
✓ FREE BONUS 4: "Promptcrafting LIVE" Workshop ($179 Value)
FAQs
Frequently Asked Questions
Do I need a paid ChatGPT or Claude plan?
While these techniques and tools will work on the free versions of ChatGPT and Claude, I highly recommend you subscribe to one or both if you haven't yet. This gets you access to more powerful models and a handful of key features that unlock new possibilities.Both ChatGPT and Claude are good. Which one you pick is mostly a matter of personal preference. You can't go wrong.
Will this still be useful when the next GPT drops?
Yes. These methods have survived the last 2 years of AI evolution and I expect they'll continue to work. In fact, as models get better, they generally reward better prompting even more.
What if I’ve already played around with AI?
Perfect. You’ll tighten up your workflow, stop making avoidable mistakes, and get better results faster.
What if I never finish courses?
You don’t have to finish it all to get value. The included prompt writer AI and example prompts mean you can apply what you learn right away — even if you only watch a few lessons.
Will we be automating or creating AI agents?
Not really. Some people call GPTs "agents" but other than that, this is a beginner-intermediate course. Automation takes us into advanced territory that I'm reserving for other programs.That said, you don't need agents to do crazy powerful things with AI. The megaprompts you'll create after this course will blow your mind (and make for great agents/GPTs in the future).
Prompting Essentials
You want to use AI better. This course makes that happen.
And it’s built for real people doing real work.If you want to:
✔️ Get better outputs
✔️ Build real skills
✔️ Work smarter with AI...then Prompting Essentials is the move.
